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How I Built This

How I Built This

Author : Guy Raz
Publisher : Houghton Mifflin
Release : 2020
Category : Businesspeople
ISBN : 9780358216766

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Book How I Built This Description/Summary:

"Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture"--

How I Built This

How I Built This

Author : Raz, Guy
Publisher : HarperCollins
Release : 2020-09-15
Category : Business & Economics
ISBN : 9780358216780

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Book How I Built This Description/Summary:

WALL STREET JOURNAL #1 Bestselling Business Book Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture. Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips). Award-winning interviewer and podcast creator Guy Raz has interviewed more than 350 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

Wow in the World: Two Whats?! and a Wow! Think and Tinker Playbook

Wow in the World  Two Whats   and a Wow  Think and Tinker Playbook

Author : Mindy Thomas,Guy Raz
Publisher : HMH Books For Young Readers
Release : 2020-06-30
Category : Juvenile Nonfiction
ISBN : 9780358470151

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Book Wow in the World: Two Whats?! and a Wow! Think and Tinker Playbook Description/Summary:

From the creators of the #1 kids podcast Wow in the World comes an interactive, science-based activity book based on their daily game show, Two Whats?! and a Wow! Choose between three unbelievable science statements to identify the true wow fact from the fallacies--and then learn thewhyandhowbehind thewow! But that's not all! After each round, tackle a STEAM-based challenge using a few household items and a lot of creativity. And discover even more science fun in the sidebars, which are filled with brain-bursting facts and figures. Packed withWow in the World's signature, family-friendly humor and fascinating science facts, theTwo Whats?! and a Wow! Think & Tinker Playbookwill provide hours of learning, laughs, and wows.

How I Built This

How I Built This

Author : Built-It Productions
Publisher : Macmillan
Release : 2020-09-15
Category : Uncategorized
ISBN : 1529026296

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Book How I Built This Description/Summary:

Based on the number one business rated podcast, How I Built This with Guy Raz, is a manual for success offering priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful business. Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs from across the globe to uncover the amazing true stories behind their success. In How I Built This, Guy Raz shares lessons for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. For anyone who has ever wondered how the best became the best - and wants to join them - How I Built This offers a step-by-step guide as to every turn, success, set back and challenge that entrepreneurs face, and equips every would-be entrepreneur with the map and compass for navigating the unexpected path to success. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality. Along the way, readers will learn how: * The founders of Airbnb bootstrapped long enough to turn their business into a success. * James Dyson learnt from his mistakes to protect what he had built * Reed Hastings developed the unique company culture at Netflix. * Five Guys burger chain harnessed the power of word of mouth. * What Tim Brown's Allbirds trainers in New Zealand can teach us about the value of the mantra: iterate, iterate, iterate

Cult Status

Cult Status

Author : Tim Duggan
Publisher : Pantera Press
Release : 2020-07-02
Category : Biography & Autobiography
ISBN : 9780648571513

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Book Cult Status Description/Summary:

Consumers are changing, and the businesses that form around them are principled, purposeful and creative. The next generation of entrepreneurs think differently, and Cult Status will show you how you can too. Enough has been written about huge cult brands founded last century – Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that makes a brand a massive, long-term, sustainable success? Tim Duggan, co-founder of one of Australia’s most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common. Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoë Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Oscar McMahon (Young Henrys) and more. In this book you’ll discover: • The 7 Steps to building a business with cult status • The one thing you should do before starting something new • Why every business of the future needs to balance profit and purpose together • How to have just as much impact working inside a company as you can from outside • The leadership trait every new leader needs • How to create a passionate community around you and your work • 14 practical exercise you can do today to set up for success tomorrow Armed with this book, anyone from anywhere can help create the next business with serious cult status. "We're at a point in history where we can create what we want the future to look like. This book is a road map to that future." Naomi Simson, Shark Tank investor and Founder of RedBalloon "Tim has extraordinary insight into the evolving relationship between companies and the communities that they serve." Osher Günsberg "Cult Status is like the love child of your savviest BFF and a business sage. This will be the manual for a generation of millennial entrepreneurs." Lorraine Murphy, Entrepreneur and author of Remarkability "This book challenges you to question what impact you want to have, and provides a guide to help you rally people around you to achieve outcomes you are passionate about." Alex Greenwich, Member for Sydney

Just Start

Just Start

Author : Leonard A. Schlesinger,Charles F. Kiefer,Paul B. Brown
Publisher : Harvard Business Press
Release : 2012
Category : Business & Economics
ISBN : 9781422143612

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Book Just Start Description/Summary:

Outlines a path to success based on creativity and problem solving despite the changing economic clmate and future uncertainty.

Masters of Scale

Masters of Scale

Author : Reid Hoffman
Publisher : Currency
Release : 2021-09-07
Category : Business & Economics
ISBN : 9780593239094

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Book Masters of Scale Description/Summary:

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset—and that mindset can be cultivated. “If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century. Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.) Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.

Wow in the World

Wow in the World

Author : Guy Raz,Mindy Thomas
Publisher : Macmillan
Release : 2021-03-02
Category : Human anatomy
ISBN : 1760559997

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Book Wow in the World Description/Summary:

HY in the world do I have a belly button? And WHAT in the world does it do? WHEN in the world will my nose stop growing? And HOW in the world does my pee keep flowing? The human body is a fascinating piece of machinery. It's full of mystery, wonder and WOW. And it turns out, every single human on the planet has one! Join Mindy Thomas and Guy Raz, hosts of the mega-popular Wow in the World podcast, as they take you on a fact-filled adventure from your toes and your tongue to your brain and your lungs. Featuring hilarious illustrations and filled with facts, jokes, photos, quizzes and experiments, The How and Wow of the Human Body has everything you need to better understand your own walking, talking, barfing, breathing, pooping body of WOW!

Undaunted

Undaunted

Author : Kara Goldin
Publisher : HarperCollins Leadership
Release : 2020-10-20
Category : Business & Economics
ISBN : 9781400220526

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Book Undaunted Description/Summary:

Don’t let anyone crush your dreams! Whatever you want to achieve, no matter how hard it might seem, you owe it to yourself to read this book. Undaunted will inspire you to move past your fears and defy the doubters. It doesn’t matter whether you feel confident; it matters what you actually do. Author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time and has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs and EY Entrepreneur of the Year for Northern California. Undaunted is a rare opportunity to gain insights and proven advice unlike anything you’ll find in the conventional business press. Kara combines real honest stories from her life with observations that might just change how you think about your own. Whether you want to get healthy, start a company, break an addiction, find a new career or just grow in life, Undaunted will inspire you to just go for it and help you find the courage to get there. As she started to achieve her goals, Kara found herself being called “fearless”, “confident” and even “unstoppable,” but nothing could be further from the truth. In Undaunted she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves. Her secret? Be Undaunted. Deal with your fears. Move forward despite uncertainty. Turn criticism into motivation. Just go for it! Setbacks will come, but Kara shows you can learn from failures and frustrations and keep advancing toward your true purpose. What if not having “the right” credentials or vast industry experience was the secret to making things happen? And what if we didn’t let our fear of failure stop us? Part autobiography, part business memoir and lots of insights on self-development, Undaunted offers inspiring stories that impart lessons that any reader can apply to their own path. While most motivational business and life books try to offer quick fixes, Undaunted focuses on long-term success, showing you how to take control of breaking down barriers and moving forward. Undaunted won’t solve your problems and challenges. You will. But it will help you see through other’s experiences that it’s possible to do so. Accept your fears, but decide to be Undaunted.

Catch of the Decade

Catch of the Decade

Author : Gabby Leibovich,Hezi Leibovich
Publisher : John Wiley & Sons
Release : 2020-10-30
Category : Business & Economics
ISBN : 9780730388470

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Book Catch of the Decade Description/Summary:

‘Gabby and Hezi were always the most looked-up-to duo in ecommerce and they truly taught me how to trade!’ Nick Molnar, CEO, Afterpay ‘The Leibovich brothers are pioneers of Australian ecommerce. You cannot afford to not read this book.’ Christine Holgate, Group Chief Executive Officer & Managing Director, Australia Post Real stories and advice from digital entrepreneurs who have learned what it takes to succeed In Catch of the Decade, two of Australia’s most successful online superstars reveal how they’ve built, launched, merged, and sold some of the most disruptive businesses in Australia today: Catch, Scoopon, Menulog and Luxury Escapes. This book contains little-known secrets and strategies that will help you shorten your learning curve, avoid mistakes, and bring your business dream alive. The wisdom revealed in this book is hard won: brothers Gabby and Hezi Leibovich started with no money and no connections, turned their drawbacks into assets, and came out on top. You’ll learn how they rode the waves of entrepreneurialism and worked their way up. Learn proven tips to define, disrupt and dominate a sector or industry, straight from entrepreneurs who achieved their billion-dollar dreams. Read hard hitting, no bull nuggets of wisdom in the areas of customer service, PR, Buying and trading, engaging investors and more. Market-tested strategies for building big brands, creating high-performing teams and fostering a world-class entrepreneurial culture. For the first time, the Leibovich brothers are telling their story, in their own words, and you’ll learn how they got where they are today. Follow in their footsteps with over 200 bite-sized entries that are both inspirational and useful. Pick up Catch of the Decade and get moving!

Books That Change Lives: A Sampling from Patagonia Books

Books That Change Lives  A Sampling from Patagonia Books

Author : Yvon Chouinard,Vincent Stanley,Douglas Chadwick,Gerry Lopez
Publisher : Patagonia
Release : 2014-01-18
Category : Sports & Recreation
ISBN : 9781938340307

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Book Books That Change Lives: A Sampling from Patagonia Books Description/Summary:

A sampling of titles available from Patagonia Books. Patagonia Books is intended as a way to advance our love of books as well as nature and a reflective life. We publish a select number of titles on wilderness, wildlife, and outdoor sports that inspire and restore connection to the natural world. We also present books that raise awareness about not only the environmental challenges our world faces, but suggest ways that we can work together to slow the disintegration of our planet. This includes immediate activities, such as strategies to reduce our carbon footprint, as well as more in-depth examinations of the meanings of affluence, consumerism, and capitalism in the 21st Century.

The Cheat Code

The Cheat Code

Author : Brian Wong
Publisher : Currency
Release : 2016-09-06
Category : Business & Economics
ISBN : 9781101904978

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Book The Cheat Code Description/Summary:

Have you ever noticed that there are certain people who seem to get ahead just a bit faster than everyone else? You know, the types who always seem to be a bit ahead of the curve, to get noticed a bit more, and to achieve their goals a bit more quickly than the rest of the pack? And have you ever noticed how much this small edge can matter, and the outsized impact it can have on the trajectory of their careers? Twenty-four year old entrepreneur Brian Wong is one of these people, having graduated from college by age 18, having raised $24 million in venture capital to start his own company before he turned 25, and having grown that company into a global mobile advertising giant in just 4 years. His secret? The Cheat Code. Wong believes that most people -- even creative people -- have a tendency to follow a script; to do things the way others do them simply because that way works. But therein lies the secret at the heart of the Cheat Code: anyone can easily shortcut his or her way to success, simply by going slightly off script; by doing things just a little differently from everyone else. Here, Wong unlocks the power of the Cheat Code through 71 bite-sized and virtually effortless short-cuts to get a leg up on the competition, garner attention for ourselves and our ideas, and accelerate our success. For example: Cheat #7: Don't Ask – Announce Cheat #16: Know Your Superpower! Cheat #32: Make Boldness Your Genius Cheat #47: Know Who's the Boss Cheat #49: Get a Trademark Haircut Cheat #51: Use Exclamation Points Cheat #55: Focus on What Won't Change Cheat #71: Imagine, What If? No matter where you aspire to go in your life or career, THE CHEAT CODE will help get you there - faster.

Double Down

Double Down

Author : Antoinette M. Clarke,Tricia Clarke-Stone
Publisher : Broadway Business
Release : 2019
Category : BUSINESS & ECONOMICS
ISBN : 9780525574934

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Book Double Down Description/Summary:

The Status Quo tries to sell us a set of lies about what it takes to succeed in life. That we need to look a certain way, act a certain way. That we should settle for less, wait our turn, pay our dues. Not to bother chasing that opportunity, or dare to speak up and speak out. Antoinette and Tricia aren't buying it. Ever since they were young girls, Antoinette and Tricia pushed each other to be successful on their own terms. As African American women, they learned a thing or two about owning their confidence and going high when others go low. As identical twins, they learned the power of true connection, as well as the necessity to individuate. And they learned that to succeed in a world where the deck is stacked against you, you need to ditch the old Status Quo rules. You've got to bet on yourself, and you've got to cultivate a tribe of people who will bet on you. Today, as high-powered media executives, Antoinette and Tricia are ready to share their wisdom with the next generation of Boss Ladies looking to make their mark. They've helped hundreds of women identify their goals, cultivate their confidence, and double down on their superpowers. Now, they want to do the same for you. Packed with their best tips, tricks, and tactics, Double Downwill inspire you to hustle harder, soar higher, and bank more.

The 10% Entrepreneur

The 10  Entrepreneur

Author : Patrick J. McGinnis
Publisher : Portfolio
Release : 2016
Category : Business & Economics
ISBN : 9781591848097

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Book The 10% Entrepreneur Description/Summary:

"What if there was a way to combine the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In the 10% Entrepreneur, Patrick McGinnis show you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck."-- front flap

The Innovation Stack

The Innovation Stack

Author : Jim McKelvey
Publisher : Penguin
Release : 2020-03-10
Category : Business & Economics
ISBN : 9780593086742

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Book The Innovation Stack Description/Summary:

From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large. But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack. McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time.

12 Months to $1 Million

12 Months to  1 Million

Author : Ryan Daniel Moran
Publisher : BenBella Books
Release : 2020-05-05
Category : Business & Economics
ISBN : 9781950665143

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Book 12 Months to $1 Million Description/Summary:

This is the road map to a seven-figure business . . . in one year or less The word "entrepreneur" is today's favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called "easy paths to success." The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: • The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months. • The Growth (Months 5 - 8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business. • The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.

Shoe Dog

Shoe Dog

Author : Phil Knight
Publisher : Simon and Schuster
Release : 2017-09-26
Category : Juvenile Nonfiction
ISBN : 9781534401204

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Book Shoe Dog Description/Summary:

“An eye-opening look into the story of Knight before his multibillion dollar company.” —School Library Journal “A great story about how an ambition turned into a business…serves as a guide for accomplishing great things.” —VOYA In this young reader’s edition of the New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), opening up about how he went from being a track star at an Oregon high school to the founder of a brand and company that changed everything. You must forget your limits. It was only when Nike founder Phil Knight got cut from the baseball team as a high school freshman that his mother suggested he try out for track instead. Knight made the track team and found that not only could he run fast but also, more importantly, he liked it. Ten years later, young and searching, Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high quality running shoes from Japan. Selling the shoes from the trunk of his car to start, he and his gang of friends and runners built one of the most successful brands ever. Phil Knight encountered risks and setbacks along the way, but always followed his own advice. Just keep going. Don’t stop. Whatever comes up, don’t stop. Filled with wisdom, humanity, humor, and heart, the young readers edition of the bestselling Shoe Dog is a story of determination that inspires all who read it. The Young Readers Edition is an abridged version of the internationally bestselling adult book and it features original front matter and back matter, including a new introduction and “A Letter to the Young Reader” containing advice from Phil Knight for budding entrepreneurs.

The Minimalist Entrepreneur

The Minimalist Entrepreneur

Author : Sahil Lavingia
Publisher : Penguin
Release : 2021-10-26
Category : Business & Economics
ISBN : 9780593192405

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Book The Minimalist Entrepreneur Description/Summary:

“Pay attention.”—Jason Fried A revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere. Packed with hard-won, battle-tested lessons from Lavingia’s own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how to: • start then learn • build a community, then solve a problem for them • charge for something even before you’ve built anything • avoid running out of money and, more importantly, energy • run a tight ship amid the rise of the gig economy and remote work • own a business without it owning you back. The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. This is essential knowledge for every founder aspiring to build a business worth building.

The Art of Ideas

The Art of Ideas

Author : William Duggan,Amy Murphy,Laura Dabalsa
Publisher : Columbia University Press
Release : 2019-11-19
Category : Business & Economics
ISBN : 9780231551427

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Book The Art of Ideas Description/Summary:

Great ideas don’t just happen. Innovation springs from creative thinking—a method of the human mind that we can study and learn. In The Art of Ideas, William Duggan and Amy Murphy bring together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas. In chapters accompanied by charming and inviting illustrations, Duggan and Murphy detail how to spark your own ideas and what to do while waiting for inspiration to strike. They show that regardless of the field, innovations happen in the same way: examples from history, presence of mind, creative combination, and resolution to action. The Art of Ideas features case studies and exercises that explain how to break down problems, search for precedents, and creatively combine past models to form new ideas. It showcases how Picasso developed his painting style, how Gandhi became the man we know today, and how Netflix came to disrupt the movie-rental business. Lavishly illustrated in an appealing artistic style, The Art of Ideas helps readers unlock the secret to creativity in business and in life.

Life Is a Startup

Life Is a Startup

Author : Noam Wasserman
Publisher : Stanford University Press
Release : 2018-10-23
Category : Business & Economics
ISBN : 9781503607422

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Book Life Is a Startup Description/Summary:

After two decades of research on founders, a best-selling book on the subject, and experience teaching and mentoring thousands of students in this field, Noam Wasserman is a prominent authority on startups. Hearing from countless readers and students that his insights helped them with important life decisions, beyond the incubator and boardroom, Wasserman brings us a new book that applies to everyday life his research on the methods of successful startup founders. Like entrepreneurs, we all deal with uncertainty, tough decision-making, and necessary problem-solving. Whether we freelance or work for large organizations, whether we're married or single, have kids or not, we must be able to think on our feet, assess risks and opportunities, and recruit others to help us navigate them. This book offers important advice for envisioning change in our lives—from contemplating the next step in a relationship to making a radical career move—and managing changes to which we've already committed. We can learn to recognize our own well-worn patterns and keep our tendencies and habits in check, recruit a personal taskforce—our own board of directors—to advise us, and plan ahead for growth. With his extensive database of entrepreneurship case studies—from Pandora to Twitter to Nike—complemented with data on 20,000 founders, Wasserman is able to go deeply into the entrepreneurial mindset and show us how startups provide specific lessons for crafting our most successful lives.